HVAC Website Copywriting
The value of a website is not just how much traffic it can attract, it is in how many customers it can convert. You do all this work getting attention. Imagine that you get 10,000 website visitors per month and they convert to product sale @ one percent, meaning you net roughly 100 customers every month from your traffic. Imagine that you sell products that range from $500 to $1000 (averaging $750). And finally, imagine that the difference between bad copy and great copy is a meagre and conservative bump of 0.2% in conversion.
Every single word that you publish on your website is critical to your overall success. How you describe yourself and the story you tell about your brand… What’s you mission? Do you have a purpose?
- What sets you apart?
- Why should your target care about your story?
- Are you going to drown in a sea of content?
- Or are you going to shine through?
One Time Investment – HVAC Website Content Copywriting