Domain Audit:

You are going to need an purchase an address for your website.  This is referred to as a domain name or URL (universal resource locator), also known as website address. You purchase, manage and pay for this address annually through a certified Domain Registrar.  This is not your actual website, files or database but rather a unique website address that only can be owned by you. Google’s preferred domain name starts with a security certificate (https://) the World Wide Web header (www.), the address (yoursiteaddress) and the ending (.com).  It’s best to stick to this structure when buying a domain name. 

Reference Links:

Tips: When Registering your Domain Name

  1. Buy it yourself – don’t have a web company purchase it for you
  2. Write down your login, password, last 4 of credit card used, pin number
  3. Make sure you use your actual company name, address and phone number
  4. Say NO to the privacy (do you want to make your registration private)
  5. Say NO to all the extra upsales the system will try to push you to sign up for (hosting, seo, website builder, etc)
  6. Buy it for at least 3 years
  7. Make sure you are set up on AUTO RENEW! With a good credit card on file.
  8. Buy the .com version of your website
  9. Integrate Key Phrases into your domain if possible
  10. Keep it short

Initial Baseline Assessment – Today’s Date: ________________

Days/Years Old ______________________ Days ______________________ Years

Domain Created On Date ____________________________________________

Domain Expires on Date ____________________________________________

Last Updated Date ____________________________________________

Your domain registrar ________________________________________

Hosting History ____________________________________________

Name Servers: ____________________________________________

Name Servers: ____________________________________________

Check all that apply to your business today – meaning, these exist or are valid today.

  • Your domain register a reputable/ICCAN certified registrar (i.e. Godaddy, Hostgator, 1&1)
  • You are the registered owner and administrator on your domain registrar account
  • You have administrator logins and passwords
  • Your domain is registered for at least 3 years
  • Your domain is setup on auto renew with a valid credit card
  • You receive notifications to your business email about your domain
  • You are utilizing a email address at your
  • Your domain details are public (not privately registered)
  • Your correct business name, address and phone number are public on your registrar