HVAC Lead Generation and Marketing Strategies for 2019 by jbagley411

Guesstimate of Dealer Size by Site Size

The size of a residential dealer is typically closely tied to the number of pages on their website.

Here’s an outline of an effective strategy for Most HVAC, Plumbing, Electrical and Contractor marketing budgets by size, and for growth.

Marketing Budget Guide

Here’s a simple chart to help you plan your marketing budget based on your annual revenue and your propensity for either an accelerated growth plan or a slow and steady growth plan.

Phase 1: $250K Annual Sales

Step 1: Tech, Branding & Web

  • $10 Per/Mo- Email Hosting, Google Drive, Calendar, Docs, etc. – GSuites
  • $175 Basic HVAC Marketing Website – Lease to Own
  • (Included in Above) Hosting, Maintenance, Support, Security, Backups
    Website Refresh Plan

Step 2: Content

  • $100 Each: 9 Pages of SEO content Writing
    • Air Conditioner Repair
    • Air Conditioner Service
    • Air Conditioner Installation
    • Air Conditioner Replacement
    • Heater/Furnace Repair
    • Heater/Furnace Service
    • Heater/Furnace Installation
    • Heater/Furnace Replacement
    • Indoor Air Quality

Step 3: Conversion Systems

Step 4 & 5: Local and Social

  • $0/Mo Google Business Listing – Self Managed
  • $0/Mo Facebook – (Self Publishing)

Phase 1: Investment Summary

StageOne TimeMonthly
1$0$335
2$9000
3$149$159

Phase 2: 500K Annual Sales

Step 1: Tech, Branding & Web

Step 2: Content

  • $100 Mo. – Growth Plan – Page Builder & Rank Checker
  • $100 Each: 10 Pages of SEO content Writing
    • Air Conditioner Maintenance
    • Air Conditioner Financing
    • Air Conditioner Inspection
    • Air Conditioner Promotions
    • Heater/Furnace Maintenance
    • Heater/Furnace Financing
    • Heater/Furnace Inspection
    • Heater/Furnace Promotions
    • Indoor Air Quality
    • Whole House Air Purification Systems
    • (Consider adding more for other Services and Products – See Content Map)

Step 3: Conversion Systems

Step 4 – 12: Marketing

Phase 2: Investment Summary

StageOne TimeMonthly
1$1500$85+
2$1000$100
3$149$184
4 – 12$0$100

Phase 3: 750K Annual Sales

Step 1: Tech, Branding and Website

Step 2: Content

Step 3: Conversion Systems

Step 4 – 12: Marketing

Phase 3: Investment Summary

StageOne TimeMonthly
1$1500$85+
2$1000+$300
3$149$184
4 – 12$0$400

Phase 4: 1M Annual Sales

Step 1: Tech, Branding and Website

Step 2: Content

Step 3: Conversion Systems

Step 4 – 12: Marketing

Phase 4: Investment Summary

StageOne TimeMonthly
1$2500$110+
2$1000+$600
3$149$199
4 – 12$0$975